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Influencer and Brand matchmaking: How to ensure it’s a good fit

Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...

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How influencers can get more work from brands

As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better placed...

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The Power of Storytelling in B2B Marketing

Stories are everywhere. They make us feel, they help us learn, and they intrigue us to the point of staying up far too late just to finish the final chapter of a good book. The most powerful marketing...

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12 Must-See Sessions at #B2BIgniteUSA

Temperatures have risen, flowers have begun to bloom and there is a shift in the air. That can only mean one thing: conference season has sprung. Like many of you, it feels like decades since I...

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Diversity, Equity and Inclusion: A Study into Tech Brands’ Perception & Impact

Diversity and inclusion initiatives are becoming more widespread across brands and, in the best cases, are being acted upon properly. Unfortunately, this is not the case worldwide, or within every...

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Insider Tips for Creating Your Influencer Rate Card

As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that the B2B Influencer...

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2022 State of B2B Social Media Marketing Industry

We are SO excited to announce the launch of our 2022 State of B2B Social Media Marketing Industry report, in partnership with Immediate Future! The social media landscape continues to evolve, and in...

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Influencer Knowledge Share from our B2B Social Trailblazers Summit

At our recent B2B Social Trailblazers Summit in partnership with Immediate Future, we hosted an Influencer Knowledge Share session, in which some of the key influencers in attendance shared their...

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Why B2B Brands Should do Influencer Marketing

2023 will see budget squeezes in all business verticals and B2B marketers will too have to adapt their strategy to make the most of what they have. Influencer marketing can bring immense value to your...

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10 Tips for Increasing Your Influence

The post 10 Tips for Increasing Your Influence appeared first on Onalytica.

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