Influencer and Brand matchmaking: How to ensure it’s a good fit
Every time a brand decides to include influencers in their campaigns, there are a number of questions they need to answer. The same is true for influencers when they are approached by a brand to take...
View ArticleHow influencers can get more work from brands
As an influencer, the brands you work with are your customers, so it makes sense to think about ways in which you can effectively meet their needs. By understanding brands’ needs, you are better placed...
View ArticleThe Power of Storytelling in B2B Marketing
Stories are everywhere. They make us feel, they help us learn, and they intrigue us to the point of staying up far too late just to finish the final chapter of a good book. The most powerful marketing...
View Article12 Must-See Sessions at #B2BIgniteUSA
Temperatures have risen, flowers have begun to bloom and there is a shift in the air. That can only mean one thing: conference season has sprung. Like many of you, it feels like decades since I...
View ArticleDiversity, Equity and Inclusion: A Study into Tech Brands’ Perception & Impact
Diversity and inclusion initiatives are becoming more widespread across brands and, in the best cases, are being acted upon properly. Unfortunately, this is not the case worldwide, or within every...
View ArticleInsider Tips for Creating Your Influencer Rate Card
As the relationships between influential experts and brands continue to mature, it raises questions about how much these partnerships are worth. Recent studies have found that the B2B Influencer...
View Article2022 State of B2B Social Media Marketing Industry
We are SO excited to announce the launch of our 2022 State of B2B Social Media Marketing Industry report, in partnership with Immediate Future! The social media landscape continues to evolve, and in...
View ArticleInfluencer Knowledge Share from our B2B Social Trailblazers Summit
At our recent B2B Social Trailblazers Summit in partnership with Immediate Future, we hosted an Influencer Knowledge Share session, in which some of the key influencers in attendance shared their...
View ArticleWhy B2B Brands Should do Influencer Marketing
2023 will see budget squeezes in all business verticals and B2B marketers will too have to adapt their strategy to make the most of what they have. Influencer marketing can bring immense value to your...
View Article10 Tips for Increasing Your Influence
The post 10 Tips for Increasing Your Influence appeared first on Onalytica.
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